Horton Cadillac Buick Pontiac GMC
320 Mayfield Drive, Monroe
While many car dealerships are standing on their last legs, Horton Cadillac in Monroe continues to thrive. Part-owner Bruce Kelly said the new 2010 models have been flying off the lot, particularly the 2010 Buick LaCrosse and 2010 GMC Terrain.
"These two new products have been absolute gangbusters. They are being sold literally as soon as the truck drops them off," Kelly said. "Their new body styles are really popular. GM has really been working on styling to go head to head to with all of the imports."
The Horton family has owned the dealership for 10 years, but it has been a Walton County staple for 40 years. Kelly said November was their highest selling month in about five years.
The dealership also has one of the largest service departments in North Georgia, Kelly said, which has been another buoy for the company in this economy.
"We do tremendous sales of parts, have a body shop and have the only [franchised] collision center [at a dealership] in Walton County," he said.
Kelly said the repair business is not recession proof, but the rapid growth in Walton County has provided an increasing customer base.
In addition to the popular 2010 models, Kelly said Horton Cadillac has some 2009 vehicles left over, which are being reduced in price. The dealership also has a large variety of used cars.
"This is probably the best selection of used cars we’ve ever had. We’re one of the largest used car dealers in this area. We usually have about $2 million of used car inventory in stock," he said.
Kelly said his dealership has the highest customer satisfaction rate of any GM dealer in North Georgia, which leads to many customers coming back for their next new or used car.
"Our motto is on the bottom of our business cards: there is a difference. We don’t do the back and forth that happens at other dealerships. Our (other) owner is an ordained minister and this is a Christian and faith-based dealership. We just believe in doing things the right way," he said. "We’re always here, so come out and talk and have a cup of coffee."