DeKalb Technical College is launching a re-branding initiative that will likely result in changing the name of the 50- year-old institution.

"DeKalb Tech has established a legacy of educational excellence since opening its doors in 1961, but times, the market and our educational footprint have expanded. It is time for that change to be reflected in our name," said DeKalb Technical College Spokesperson Cory Thompson.

In conjunction with the college's 50th anniversary and the conversion from a quarter to a semester system, DeKalb Tech will be seeking input from community leaders, students, faculty and staff as the re-branding effort moves forward.

"In the fall of 1961, DeKalb Area Vocational School was established to serve the occupational needs of the county at that time. Nearly five decades after being established, a reflective eye is turned to what is now known as DeKalb Technical College. The community we now serve is infinitely more diverse in a myriad of ways. Our core mission of education remains the same, but the people and the counties we serve have changed dramatically Now we are part of a statewide network of Technical Colleges, and our service delivery area has expanded to include not only DeKalb County, but Rockdale, Newton and Morgan counties as well," said Dr. Robin Hoffman, president of DeKalb Technical College.

"We are exploring better ways to represent the changes that have, and continue to take place in our institution and the communities we serve. This includes a new name, a new logo and a new image that represents our ever-increasing service area, communicates our commitment to educational quality and student success, and helps us build on our local reputation to one of being a progressive leader in education on a national level," said Hoffman.

The re-branding of DeKalb Technical College will include a new image. The logo of DeKalb Tech and the school colors will likely change, "But the dedication to education and economic development of our region will be steadfast," according to Thompson. DeKalb Tech is partnering with marketing company Tillman-Allen-Greer in the college's re-branding effort. A web survey has been established by Tillman-Allen-Greer to gather input from the community on a new name, look, and logo. The public can provide input by going to www.dtcvision.com.