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Buy Local: New ownership leads to big business
Honda of Conyers
Address: 1860 Georgia Hwy. 20
Phone: (888) 485-6107

Honda of Conyers recently came under new ownership in June, bringing new management and a new focus on efficient, customer-oriented service. As a result, despite the doom and gloom of recent financial headlines, the Honda dealership has experienced an increase in sales, according to General Manager Jay Jaymes.

"I run a real tight store," said Jaymes, explaining that the dealership is able to offer their prices and service because of their low overhead. "We don't have the huge expense structures that other dealerships are saddled with." As a result, either Jaymes or his sales manager, Adam Austein, is always at the sales desk to simplify the process for the customer.Jaymes, who urged customers to "shop him first and last," said the previous owners had a "no discounting" mentality which is completely opposite of the current atmosphere at the dealership.In fact, Jaymes vows that his prices on used cars are the lowest in a 200 mile radius. Not solely relying on inventory in Georgia and surrounding states, Jaymes said he scours the country to select the best stock. In addition, the dealership now carries previously-owned luxury vehicles that have undergone Honda's stringent inspection process. Having come from a domestic car dealership, Jaymes said he's been impressed with how nimble and quick Honda is in responding to market conditions. Getting an answer from the manufacturer is a "day process, not a month or year process to get something done...they're very proactive with dealers," he said. Honda is now offering zero percent interest financing on new cars, not something they've been known for in the past. Jaymes encourages anyone on the fence about purchasing a new car to do it before year's end to take advantage of the offer. He believes interest rates will climb in the coming year.Besides Honda's staple models, the Accord, Civic and Odyssey, Jaymes said he is excited by the design of the Honda Insight, a hybrid car. Long before recent hikes in gas prices and environmental concerns leading the interest in hybrids, he said Hondas were known for getting superior gas mileage, as well as for their dependability. He also pointed out that Honda employs 28,000 Americans in 14 manufacturing plants and three research and development centers.In response to the furlough plight of local teachers, Jaymes instituted a $10 oil change price on Honda models, even those not purchased at this dealership, for educators. They also perform free oil changes for active duty military personnel. Jaymes said he and his staff are committed to providing "big city competitive pricing with country service."