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First F-150 in Georgia goes to Covington resident

The first 2015 Ford F-150 sold in Georgia will be driven in Covington, as Newton County resident Mike Poole made the purchase at Covington Ford.
Poole, the long-time Covington Ford customer took delivery of his 2015 F-150 after trading in his 2013 model this week.

“I’ve been buying vehicles from Covington Ford for many years, and my family has been doing business with the dealership for more than 30 years,” Poole said. “The sales team is excellent to work with and they treat me like I buy a new Ford every week.”

The 2015 F-150 features military-grade, aluminum alloys for the first time, improving dnt and ding resistance and saving weight. According to Ford, up to 700 pounds of weight have been saved.

“Our customers want a dependable truck that can double as a mobile office and a go-anywhere workshop,” said Matt Crowe, General Manager of Covington Ford. “We are excited to bring the 2015 F-150 to our customers here in Newton County.”

Covington Ford has been in business for more than 70 years and has generational ties to Ford’s earliest days. Covington Ford’s original owner Wendell W. Crowe was one of Henry Ford’s first working group members to bring Mercury to market, working at the Hapeville plant before purchasing his own dealership in 1941. Since his purchase of the Covington area’s first Ford dealership, he has built a legacy for the second and third generation of the Crowe family and in 2012 redesigned the dealership to achieve silver LEED (Leadership in Energy & Environmental Design) certification, making Covington Ford the first LEED certified dealership in the country.

Poole says the design is what first caught his eye about the new model.

“I was driving down the road and almost broke my neck to look at the new vehicle as soon as I saw it in the parking lot,” Poole said. “I went in for a test drive with my kids and before I even started the engine, we all knew this was the truck I was going to buy.”

This was the first Ford truck Poole has purchased with EcoBoost technology, and he says he has not sacrificed any of the power he had with his past V8 models.