First-time customers at The Squeeze Inn can't help but widen their eyes the first time they see the restaurant's famous Squeeze With Cheese.
A third of a pound of beef with tomato, lettuce, onions, pickles, mayonnaise and mustard on a plain bun, what really sets the Squeeze With Cheese apart is the large skirt of cheese which balloons outwards from the burger.
Located on U.S. Highway 278 across from the old Wal-Mart, The Squeeze Inn has been open for close to a month. Owner Rip Blackwood, who has been in the restaurant business for 30 years, said he decided to open up the restaurant after seeing a late night commercial for the first Squeeze Inn eatery in Sacramento, Calif.
Blackwood said he was intrigued by the way the burger was made.
While the burger is cooking, the thick bun is steaming separately. Once the burger is ready, a heaping handful of shredded cheddar cheese is dropped onto the meat and then also steamed.
The result is a thick cheese skirt around the burger, a unique and tasty creation.
"We're not a fast food joint," Blackwood said. "It's cooked to order so it takes a little longer to get into your hands."
First-time Squeeze Inn customer Tom Brown quickly figured out that the best way to eat a Squeeze With Cheese is by eating your way first to the burger and then outwards.
"It's good. It takes a minute to comprehend how to get into it," Brown said. "It's not neat."
The Squeeze With Cheese is the most popular menu item and costs $5.80.
Other items on the menu include a quarter pound hamburger, a Squeezeburger, a steak sandwich made with a hearty portion of Rib-Eye steak on a sesame seed bun, a steak taco, a grilled cheddar cheese sandwich on sourdough bread, a bacon, lettuce and tomato sandwich, a corn dog and French fries made from unpeeled potatoes and cut fresh daily. Menu items range from $1.95 to $4.95.
Blackwood said he only uses the best ingredients for his restaurant including hand-pattied ground chuck burgers, thick buns and high quality steak.
Much like the original, The Squeeze Inn of Covington is decorated with an array of sports, movie and car paraphernalia. A sign on the wall encourages customers to help the restaurant with its decorating by bringing in a baseball cap or an out-of-state license plate to hang on the eatery walls. In return, customers will get a free large drink.