Covington showed off its credentials to movie executives at The Next Cool Event in Atlanta, which was designed to show off the state's film friendly communities and interior and event design companies.

"As one of the first "Camera Ready" communities in Georgia, Covington/Newton County is considered as a must-see for location scouts and our presence ensured the area as a standout location," said Clara Deemer, tourism director of the Covington-Newton County Chamber of Commerce.

"With both City of Covington and Newton County elected officials attending, this was an excellent opportunity to showcase the many attributes of Covington and Newton County."

The chamber continues to make tourism a priority and is shifting its marketing strategy from printed material to social media outlets in 2012, including:
- Creation of new Tourism website that is aesthetically pleasing while focusing on ease of navigation and providing information
- Facebook and Twitter application/updates
- Advertisement in the 2012 Georgia Travel Guide, the state's largest marketing endeavor - with 750,000 copies printed and distributed statewide
- Advertisement in Group Travel Leaders May 2012 issues, featuring Georgia and the Historic Heartland Travel Region - targeting group and bus tours, prompting increased number of overnight stays in our local hotels.