HOPE, Ark. (AP) — The other man from Hope is running for president again.

Declaring Tuesday that he can bring "the kind of change that truly can get America from hope to higher ground," former Arkansas Gov. Mike Huckabee declared his Republican candidacy in the hometown he shares with former President Bill Clinton.

Roots in Hope are about all he shares with the Democrat, and in his nascent campaign, he's pitching himself as the best Republican to take on Bill's wife, Hillary Rodham Clinton, the dominant Democrat in the 2016 race.

"It would be perfectly fitting that I would announce here that I am a candidate for president of the United States of America," Huckabee told hundreds of supporters.

An anti-Clinton message is one peg in Huckabee's effort to expand his support beyond social conservatives who helped him win eight states in the 2008 Republican nominating contest, which eventually went to John McCain. He was the third notable Republican to announce a presidential campaign this week, bringing the field to six, with more to come.

Huckabee argued that in his more than 10 years as governor, he took on Democrats in "Bill Clinton's Arkansas" after candidate Bill Clinton won election to the White House in 1992. Huckabee was elected lieutenant governor, his first public office, months after Clinton left the governor's mansion for Washington.

"I governed in a state that was the most lopsided and partisan in the country," he told supporters. "No Republican governor had more Democrats and fewer Republicans. I challenged the deeply entrenched political machine that ran this state. It was tough sledding, but I learned how to govern and how to lead."

Arkansas Gov. Asa Hutchinson, who in 1998 was one of the House prosecutors in the impeachment proceedings against Bill Clinton, joined others in introducing Huckabee.

Besides the anti-Clinton emphasis, Huckabee sees himself as an economic populist and foreign affairs hawk who still holds deeply conservative views on social issues such as abortion and gay marriage.

Huckabee advocates a national consumption tax, which is similar to a sales tax, to replace the existing federal taxes on personal income and payrolls. He rejects calls for a minimum wage increase, saying his proposals will yield a "maximum wage" for workers.

A governor from 1996 to 2007, Huckabee compiled a mixed record ideologically. He both cut and raised taxes, drawing the ire of some national groups like the Club for Growth. He pleased conservatives with a late-term abortion ban but raised eyebrows by issuing more criminal pardons and sentence commutations than his three predecessors combined.

Huckabee, an author and former Fox News host, hopes to appeal to everyday Americans who "don't feel like anybody understands or knows who they are, much less cares what's happening to them."

As he put it Tuesday: "Power, money and political influence have left a lot of Americans behind."

Huckabee's potential strength among the growing number of Republican candidates rests with cultural conservatives who wield strong influence in the party's nominating process.

Evangelical Christian voters helped Huckabee win the Iowa caucuses in 2008 and finish a strong second in South Carolina, the largest of the early-voting states. Huckabee would need to replicate that early success to create an opening to build a wider coalition and compete deep into the primary schedule.