On Feb. 12, The Rockdale News will launch Half Price Fridays, an exciting new program that will benefit both readers and advertisers.Each week The Rockdale News will partner with a local restaurant to offer a limited number of restriction free $50 gift certificates for sale on Rockdalenews.com for only $25. "To me, this program has something to offer for everyone," said Tyler Smith, Webmaster of The Rockdale News. "Not all restaurants have money available to spend on local advertising either because of hard times or corporate restrictions.