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Posted: April 27, 2013 4:46 p.m.

Jessicakes bakery opens in Covington

Danielle Everson/

Jessicakes bakery is located on Washington Street.

Anyone with a sweet tooth will be happy to know that a new cake shop has come to town, and the public is invited to taste a variety of made-from-scratch cakes and other desserts at a grand opening on Saturday.

Jessicakes, at 7113 Washington St., specializes in variety, themed birthday and wedding cakes, said owner Jessica Channell.

In addition to offering tastes of the bakery’s sweet treats, the Saturday open house, from noon to 2 p.m., will feature a moonwalk for kids and a chance to win coupons for dessert items.

"It’s going to be fun and I’ve got some things for the kids to do out there so I’m really excited," Channell said. "I just want to let everyone know that I am here and I am ready to get going."

Channell, 30, said she moved into her new location at the beginning of March, but she’s been baking cakes for individuals and restaurants out of her home in Madison since 2005.

Her grandparents owned a restaurant in Madison from 1930s until the ’60s, and cooking was always one of her passions.

"I just grew up around food and people and have always loved to cook and bake. I actually have an accounting degree and I went to school for that, and have done a lot of other things, but this has always been a staple and what I loved to do," she said.

Channell said she has a really good customer base in Madison.

When she saw there was an opportunity to open up a bakery in Covington in a little house on Washington Street, she immediately took action.

"I just absolutely think it’s the cutest little place, and I’m glad that I stumbled across it,’’ Channell said.

"I’ve never done retail before; everything I have done has been word-of-mouth and wholesale, and so the opportunity just arose that I could move to Covington," she said. "I can go a 50-mile radius and still hit Atlanta to Lake Oconee, which is where I am from, all the way up to Athens and still have a good customer base."

Channell said right now, she runs her business on her own with the help of a friend, but she hopes to grow to employ a small staff.

"Your red velvet, German chocolate, really anything you want, anything you can think of," she said. "I bake everything from scratch and it’s always fresh, never frozen… I don’t have room to store anything, so I make it. If you order it for tomorrow, I will make it today and have it ready for you."

Jessicakes is open from 11 a.m. to 6 p.m. Tuesdays through Fridays and 10 a.m. to 2 p.m. Saturdays.

Channell delivers baked cakes and desserts in the mornings before she opens up the bakery to her other customers.

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